”Packshots definition”
– A packshot is an image or a digital rendering of a product, for the most part of superior quality that is used in advertising or product promotion. This kind of images is aimed to showcase the product in the best way, bringing out its features, design, and branding in a memorable and attractive but professional way. Packshots are often taken on a white background in order to keep the attention of the viewer on the product. They can also be used in various places like websites, product catalogs, billboards, and social media in order to attract the attention of potential clients and make the product more appealing.
– In e-commerce as well as retail marketing campaigns packshots play an important role. They exhibit the consumers detailed and truthful picture of the product and provide the trust as well as the purchasing behavior. Therefore, for packshots, lot of quality is expected; attention is paid on perspective, lighting and composition Figuring out the texture, color and the product detail.
